Metaverse: the next big thing around the corner
Some argue that even though the excitement has tapered off, it doesn’t mean that the Metaverse is not going ahead. The Metaverse, like most things, was once the «shiny new thing,» genrative ai but now that attention is on ChatGPT, it’s been talked about less. «Are you still talking about the Metaverse?» has become a common comment every time someone brings it up now.
Be prepared for supporters putting down their devices by investing in traditional marketing channels that cut through the digital noise. So how can you prepare for 2023 when you don’t have a crystal ball or a time machine? How our fundamental human needs are being shaped and answered by evolutions and revolutions in technology, society, culture and media. And how you, as innovators, strategists and fundraisers, can prepare, respond and get ahead of some of them. There are those who are touting that, in 2023, Disney will buy social gaming company Roblox, and that the value of Tesla will halve. I’m also not foolish enough to promise anything definite about the next 12 months.
In each human lies a dreamer, thinking beyond the status quo, with a desire to create new things. In particular, the metaverse offers humans the capacity to overcome physical limitations, where the virtual world becomes a blank canvas for limitless possibilities. It offers creators new options to generate new works and new ways to reach and engage audiences.
In 2020, it had revenues of $30.6bn from gaming, Sony, also has significant market share in the industry but does not have the balance sheet to support an acquisition on the scale of Activision. Over time, we will see utility added to these worlds, the first being across commerce,” he adds. “Every one of these [tech] companies knows gaming is going to be a growth area, and it ties into their metaverse ambitions more broadly,” Wolf says. “I think every large tech company is looking to dominate gaming and 3D experiences and by extension the Metaverse, and this acquisition bid by Microsoft very much represents a play in that direction,” Gordon Midwood, the CEO of Anything World says. When these data points are combined with AI, individualized feedback and advice can be provided to aid both productivity and creativity, hence demonstrating technology’s ability to enable us to be more connected to our physical bodies and thrive. Will our virtual selves be an extension of our physical selves, or will the internet be a form of escape from the physical world?
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The language around the metaverse is evolving, from the Metaverse to spatial computing to some of the enabling technologies for the metaverse, such as AR and VR. “There have been unrealistic expectations surrounding the metaverse as a concept, with many expecting it to be fully realised before the technology needed to enable to development of the metaverse was available. Stay close to your supporters, especially during challenging financial times, so you can respond and support in real time, and not 6 months after the fact. These insights should also prepare you for changes in spending patterns and offer a way to ensure you’re innovating on the right needs. After government imposed lockdowns encouraged us all to prioritise public health and safety over our own individual needs, people are emerging post-pandemic looking for new ways to focus on themselves and express their individual identity.
Now, it is also becoming easier for more people to casually interact with music-making as a passion project, hobby, form of entertainment, or simply another tool in the social media toolbox. Artificial intelligence (AI) music generators, like the kind Google, Meta, and Microsoft are developing, are rapidly accelerating this trend. In a recent BBC news investigation, a reporter posing as a 13-year-old girl in a virtual reality (VR) app was exposed to sexual content, racist insults and a rape threat. The app in question, VRChat, is an interactive platform where users can create “rooms” within which people interact (in the form of avatars). Recently, Meta – Facebook’s parent company – announced that teenagers would be able to use its VR Horizon Worlds app in North America.
Understanding how companies are positioned and ranked in the most important themes can be a key leading indicator of their future earnings potential and relative competitive position. Improbable was previously able to host 4,500 players in a demonstration in partnership with blockchain firm Yuga Labs. The second time Improbable attempted this, it hosted a record-breaking 7,200 concurrent users.
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This isn’t a 2023 trend, or even 2033 trend, and it may feel like science fiction. But the reality is that these technologies will be transformative for people who are paralysed or unable to communicate, and may eventually revolutionise the way all of us interact with technology. We’re on the edge of the fifth industrial revolution – where mind meets machine, and I, for one, am equally exhilarated and terrified by the prospect. Always wondered what you’d look like with purple hair, or a tattoo, or dressed as Wednesday Adams? Virtual worlds and digital spaces offer people the agency to experiment with, and express their identity, with no-to-limited real world impact or cost.
The work required to deepen NPC conversations and create organic in-game dynamics between players and NPCs is extensive. Right now, generative AI would need to be custom built to live up to the hype, and even then, this would require human supervision and oversight. Today, companies like Facebook also position themselves towards the Metaverse with its virtual reality social media platform Horizon (currently in beta), and Live Maps. Microsoft, Niantic, Magic Leap, and many others are soon to jump on the bandwagon.
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As players choose to challenge themselves more with such matchmaking, even casual gamers will be able to, inevitably, evolve their gaming skills through experiential learning. Artificial intelligence is already ubiquitous in gaming, and the current collective misunderstanding around the role it plays needs to be assessed before we see an impactful change. PCMag is obsessed with culture and tech, offering smart, spirited coverage of the products and innovations that shape our connected lives and the digital trends that keep us talking. From creating a consistent brand identity to prioritising technology, dentsu international’s …
In a similar vein, Roblox already positions itself as a ‘Metaverse’ where players can create their own avatars and environments to have fun such as virtual theme parks or scuba diving. Dave Baszucki, the Founder and CEO of Roblox teamed up with Ready Player One author Ernest Cline to promote the idea of an online place where we work and play and entertain ourselves in the spirit of building his version of ‘Oasis’. For a quite long time, we’ve had our mobile phones and the internet, hence we’ve been connecting with each other over 2D surfaces – but this is deemed to change.
Can we believe the hype? Let’s look at generative AI in gaming
Sturman didn’t specify precisely the way it will pull that off, however I think the corporate is motivated to take action; it wouldn’t be a fantastic look if Roblox undermined its own Talent Hub with generative AI instruments. And as AI Dungeon—and tools like it—evolve, they will raise more difficult questions about authorship, ownership, and copyright. Today, humankind is at a turning point when it comes to considering relationships across distance.
There are trade-offs that need to be made between meaning and utility, and internet users and society at large will have to grapple with the boundaries they want to set. As we move toward a more immersive internet, the allure of convenience and the temptation to avoid the messiness of human relationships by replacing them with virtual placebos will grow stronger. The question lies in whether we are willing to resist the temptation to do so and choose to retain some element of complex and multifaceted human relationships. We should ask the right questions as we navigate this new reality, and we should start now. We put forward a framework to start questioning what the next evolution of the internet should consider to ensure its human-centricity. After all, if the future internet can present all the answers, asking questions may be the most human thing to do.
- With our help, this new generation will be able to explore, transform, build, and improve the world like we’ve never seen before.
- Facebook founder and CEO Mark Zuckerberg went as far as renaming the company he founded 18 years ago to Meta Platforms to represent the change of focus to the metaverse.
- CREATIVITY – Early December 2022, and if you’ve been anywhere near social media you’ve probably seen people sharing AI generated images of themselves.
- You can teach people the technical side of things, but if they aren’t passionate about the job or the industry then the upside is limited.
The good news is that the now near decade-old, Web3 Stack can solve many of these problems, enabling a better and fairer networked economy for composable media. Roblox already runs commercial partnerships with major brands including Ralph Lauren and Chipotle to offer users branded games, virtual concerts and items. Both of these tools use generative AI, but have been trained on assets that have been released for re-use by Roblox’s community, and not on games created by the community. “Every creator on the platform can leverage these tools without sharing their data,” says Stefano Corazza, head of Roblox Studio.